Marketing for accountants and start-ups by someone who knows the grind.

From practice owners to business founders in the UK and UAE, I help businesses grow with marketing that’s clear, human, and built to last.

A few of the brands I’ve worked with

Hey, I’m Zubair

For the past 12+ years, I’ve been in and around accounting firms, fintechs, and founder-led businesses, first inside brands like Xero, Starling Bank, Capitalise, Dext and now running my own consultancy.

I’ve seen what works. I’ve also seen the things that sound good in theory but leave you with more admin and less time.

These days, I split my time between the UK and UAE, working directly with accountants to build firms they’re proud of, the kind that run smoothly, attract the right clients, and give you back the headspace you started out with in the first place.

Alongside that, I co-founded Accounting Refigured, the flagship event shaking up how accountants think about growth, and The Counting Room, a private members’ community for the conversations you won’t find on LinkedIn Live.

I work with firm owners and founders to build marketing that actually works, with practical strategies, real execution, and growth you can measure.

What I do

  • If you want to grow but can’t face another marketing “guru” selling you a one-size-fits-all plan, this is where I come in.

    Think of me as your in-house marketing partner but without the payroll headache and the annual leave requests

    • Positioning & messaging

    • Sales process + automation

    • Client acquisition + retention

    • Complete hands on execution

    Learn More → Accounting Firms

  • You’ve got funding. You’ve got ambition. You don’t have the time (or desire) to figure out marketing from scratch.

    I plug in, build the strategy, roll my sleeves up, and make it happen.

    • Go-to-market

    • Campaign execution

    • Team & agency management

    • Complete hands on execution

    Learn More → Fractional CMO

  • From a single conference in Dubai to a full-on movement.

  • HV Creative was born out of Heaton Vences, built for small business owners who are tired of wasting time, energy, and money on marketing that doesn’t deliver. You already trust us with your numbers; now we’re here to help you turn those numbers into real growth. Find out more here

I've been around the block

  • "Zubair is a rare individual, he is extremely talented and friendly"

    Sharon R Chancellor-Maddison

    Marketing leader

  • "Zubair set the stage for our partnership with Barclays."

    Blair Pusey

    Head of Partnerships

  • "Zubair helped us navigate through the pandemic."

    Bilal Mahmood

    PR & Media advisor

  • "He gets things done, making our projects smoother and more successful"

    Trent Mclaren

    Founder