Most marketing
for accountants is rubbish.
Here's why — and
how to fix it.
I've spent 12 years working inside Xero, Starling, Dext, and IRIS — not selling to accounting firms, but sitting inside them. I know how they think, why they resist marketing, and exactly what it takes to build a pipeline that doesn't collapse when referrals dry up.
Free 2-Min Tool
Marketing Health Score
6 honest questions about your firm's marketing. Get a score out of 18 with specific feedback on where to focus first.
Brands I've worked inside, not just worked with
Why Firms Come To Me
Most marketing consultants have never been inside an accounting firm. I have.
Referrals feel safe.
Until they stop.
Every firm owner I speak to says the same thing: ‘We've always grown through referrals.’ That's fine, until it isn't. A couple of clients leave, referrals go quiet for a quarter, and suddenly you're chasing work you should have already won. The problem isn't that referrals are bad. It's that they're the only thing.
A pipeline that doesn't depend on who you had coffee with.
We start with your positioning — what you actually stand for, who you're actually for. Then we build around it: content that works, a LinkedIn presence that generates real enquiries, and a sales process that doesn't leak. Every month. With me personally, not a team that's never opened an accounting firm's P&L.
See how it works →What gets built:
The reason this works when agencies don't.
Most marketing agencies treat your firm like any other small business — same playbook, different logo. It doesn't work because they don't understand the buying cycle, the trust dynamics, or accountants for that matter. I've spent 12 years inside Xero, Starling, Dext, and IRIS. I know how accounting firms and their clients think because I've been in the room with them, properly.
12 years. Inside these brands.
My Story
Why I left to work with firms directly.
I spent 12 years inside some of the biggest names in the accounting and fintech world — Xero, Starling, Dext, Capitalise, and IRIS. Good companies. Real work. And a front-row seat to how the accounting profession operates from the inside.
The same thing kept showing up: brilliant firm owners who were genuinely excellent at their work, but who had no idea how to market themselves. And who kept getting sold the same generic nonsense by agencies that had never once been inside an accounting practice.
I left to fix it. Not with a framework. Not with a course. By working directly with firm owners — properly, as a marketing partner — and actually doing it alongside them.
More about me →How I Can Help
Pick what fits where you are right now.
Marketing for accounting firms
Your pipeline shouldn't live or die on your diary. I work as your outsourced marketing function — strategy, execution, and accountability every month. No account managers, no juniors. Just me.
- Positioning & messaging
- Content strategy
- Lead generation
- Website optimisation
Marketing for bookkeeping firms
The market treats bookkeepers like a commodity — same price, same pitch, same result. I help you build the positioning and pipeline that changes that.
- Niche identification
- Brand positioning
- Social content
- Email nurture sequences
Practice Makes Growth
A monthly group for firm owners who know what they should be doing with their marketing, and just never seem to get round to it. Weekly sessions, real accountability, people who get it. $130/month.
- Monthly strategy calls
- Done-for-you templates
- Private community
- Weekly marketing prompts
Not sure what's wrong with your marketing? Start here.
Most firms I speak to are fixing the wrong things. They're posting on Instagram when their website doesn't convert. They're running ads when they haven't got the positioning right yet. This one-page template walks through the 12 questions I ask every new client — so you know exactly where to start.
No spam. Unsubscribe any time.
Social Proof
Don't take my word for it.
“Zubair genuinely understands the accounting world. He didn't need a briefing — he already knew our clients' pain points and how to talk to them.”
Sharon R Chancellor-Maddison
Partner, Mitchell & Co Accountants
[on building marketing strategy for a growing fintech brand]
“We went from 100% referral-dependent to having a proper pipeline within six months. The positioning work alone changed how we talk about ourselves.”
Blair Pusey
Founder, Okonkwo Financial Services
[on building the partner and broker pipeline]
“Finally, a marketer who doesn't make me feel like I need to explain what IR35 is. The content he produces actually resonates with our target clients.”
Priya Sharma
Accounting Firm Partner
[on outsourced marketing retainer]
“The ROI has been clear. Within three months we had two significant new clients who found us through content Zubair helped us create.”
Tom Reynolds
Managing Director, Reynolds Accountancy
“What sets Zubair apart is that he brings strategy AND execution. He doesn't just tell you what to do — he helps you do it.”
Aisha Al-Farsi
CEO, Al-Farsi Advisory, Dubai
“Practice Makes Growth is genuinely one of the best investments I've made in my firm. The templates alone have saved me hours every month.”
Claire Thompson
Founder, Thompson Bookkeeping
Your next clients are already looking for someone like you. The question is whether they can find you.
Book a free 30-minute call. No pitch, no pressure. If I can't help, I'll tell you and point you to someone who can.
Book a free call →